2008 - Present
FireThread Studios Glenville,
NY
Director
of Business Development
2006 - 2008
The VisComm Group, LLC Albany, NY
Senior Account Manager
*
Managed all client advertising and marketing activities through to their completion.
* Wrote client ad and merchandising
copy as necessary.
* Individually produced 15 public relations activities for client 150th Anniversary. Wrote all necessary
materials, developed media lists, followed up with media, managed events and tracked resulting media coverage.
* Provided
strategic direction and tactical advice to all accounts.
* Developed over $300,000 in increased billables from current
accounts in first year.
* Created and edited new business proposals and participated in new business presentations that
have developed over $600,000 in new business.
2001–2005 Newkirk Products, Inc.
Albany, NY
Vice
President of Marketing Communications
Ÿ Developed/implemented product marketing plans for 401(k), Financial Institution, Healthcare and Professional Firm Services
markets.
Ÿ Promoted the company’s 401(k) and Healthcare Internet Portals and e-commerce sites through printed and electronic
promotions, collateral materials, product catalogs, client communications, website content, trade advertising, tradeshows,
and other communications.
Ÿ Created response tracking/ROI reports for all promotional activities.
Ÿ Created and maintained company P/R policy.
Ÿ Developed and distributed media information to a cultivated list of media contacts.
Ÿ Grew P/R output and resulting impressions by 400%.
Ÿ Managed the activity/training of Marketing Communications team.
2000–2001 The Home Service Store
Rutland, VT
Manager
Direct Response Database Marketing
Ÿ Created direct response marketing database for use in new member marketing activities.
Ÿ Developed b-2-c general and affinity group direct response promotions for start-up home service membership organization.
Ÿ Managed new member communications program.
1997–1999 RedSpring Communications
Saratoga Springs, NY
Regional
Sales Manager/Marketing Director
Ÿ Responsible for b-2-b business development activities in start-up territory.
Ÿ Created new company brand name. Developed and launched new branding promotional effort which developed new business
worth over $2MM in annual revenue.
Ÿ Proposed development of and implemented a consolidated customer information file.
Ÿ Responsible for development and distribution of all company press information.
1986–1997 Jardine Group Services Corp.
Latham, NY
Vice
President/Director of Marketing Communications
Ÿ Developed and implemented over forty annual product marketing communications plans for the affinity group clients of
this national insurance brokerage. Plans incorporated statewide sales team support, development of premium nationwide through
direct response, and corporate new business generation.
Ÿ Wrote and designed PIMA award-winning direct response, collateral and website communications and materials.
Ÿ Scripted and produced a 12-minute business development video that added a major account worth over $3MM per year in
annual revenue.
Ÿ Developed automated sales inquiry generation program that increased b-to-c response by over 200%, while decreasing
expense by 65%.
Ÿ Responsible for all press release development/media contact.
Ÿ Managed design, copy, project and database management staff. Responsible for day-to-day management and training of
staff.
